Content That Wins Decisions—Even as a Team of One | EP 97
Description
In this episode, Reed Hansen shares his journey to becoming a Chief Growth Officer. Reed's humble journey to where he is now began with working in landscaping alongside his dad. Together, we discussed resilience, people skills, and the significance of authentic content marketing. All while reflecting on the legacy he wishes to leave for his family and the impact he hopes to have on them.
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Chapters
00:00 Who is Reid Hansen?
05:04 The Power of Resilience
10:00 Navigating Layoffs?
13:50 People Skills: Balancing Empathy and Assertiveness
18:02 Marketing Trends
20:00 Leveraging Automation
23:15 Key Insights on Content Marketing
25:39 Selling Systems with Content Marketing
29:03 A Practical Cadence for Content Marketing
32:01 The Final Question
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